Creating efficient hyperlinks is a small and easy way to improve your website. Although easy, it is highly effective, and will help your website stand out above competitors.
When a hyperlink is provided on your page, it is telling the user to “click here”. Cues such as blue and underlined texts show the readers the links should be clicked on. When it comes to hyperlink differentiation the process does not have to be difficult. A good way to test the effectiveness of your hyperlinks is to remove the color from the design and see what stands out. What words appeal and catch the reader’s eye? Those should be the titles and words used for your hyperlinks.
A common mistake companies put on their websites, is the length of their links. When hyperlinking, the longer the title the better for the readers to notice. For example: “To check out our Black Friday automotive discounts click here.” Vs. “Check us out, here”.
In today’s digital age, websites have become a more powerful tool than ever before. Your website serves as your brand’s encyclopedia, salesman, and portfolio. It is imperative that your website be up to date and easy to navigate for users. Hyperlink differentiation is a simple, and fast way to make improve optimization of your website.